Diversified Promotional Marketing
Griffis Residential
The Goal
Build consistent brand messaging with all audiences— investors, managers, employees, interns, and residents. Highlight “going green” initiatives. Provide operational collateral for all properties.
The Process
As Griffis Residential represents Premier Apartment Homes that boast an exceptional resident experience, we sought to match that top-quality level across all their recognition platforms.
The Solution
Many of the solutions that we have provided Griffis over the years include:
- Patagonia® outerwear for annual investor meetings
- Ogio® packs and Eddie Bauer® outerwear for Years of Service gifts
- Yeti® tumblers for manager gifts during budget season
- Bluetooth speakers for intern gifts
- Ceramic mugs for all their apartment communities across 5 states to eliminate disposable drinkwear
- Taco kits and S’mores kits for employee appreciation gifts
- Items for their Resident Experience including pens, tote bags, keychains, dog leashes, and dog bag dispensers
- Sanitizer stations for their 23+ properties
The Result
As their properties grow, we’ve supported Griffis Residential with an online catalog of their most-used, core marketing items. This allows individual locations to order the items as needed, and provides an easy, pre-approved consistent branding message across all their properties.
As our solutions have resonated with Griffis Residential and their various audiences, our portfolio of projects and applications grows with them.
